June 27, 2026
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Want lips like Carrie Bradshaw?

Last year, Sarah Jessica Parker shared her love of Tarte Maracuja Juicy Lip Plump on Instagram, thanking makeup artist Elaine Offers Woulard for introducing her to the viral lip plumper while quipping, “Oh, Tarte, what have you done!”

In the last hours of Prime Day — the viral lip gloss-balm hybrid is up to a whopping 40% off — clocking in at just over $16, less than a NYC lunch.

Tarte Maracuja Juicy Lip Plump
Tarte

The “Sex and The City” icon is not alone in loving the lip plumper. They’re so incredibly popular that one sells every 6 seconds, according to Tarte. The balmy texture is made with hyaluronic acid and vitamin E to moisturize and keep lips supple.

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Juicy Lip Plump comes in so many shades, both shimmery (select shades are 30% off) and creamy, from sheer cherry to nude.


Sarah Jessica Parker poses on the red carpet at the Golden Globes.
Penske Media via Getty Images

“I love this lip gloss/lipstick because it almost has a ‘cooling’ effect once you’ve applied it,” reads one review of the Maracuja Juicy Lip Plump, adding that it “adds an extra bit of color with a great amount of gloss and moisturizer to it.

“My lips aren’t super thick, and this does plump them up a bit, which I love,” the same person added.

Tarte Maracuja Juicy Lip Plump in rose gold with a swatch of the product.
Tarte

“If you’re looking for a hydrating, clean, and wearable lip product with a touch of shimmer and a gentle plump, the Tarte Maracuja Juicy Shimmer Glass Lip Plump is a great option,” wrote another shopper.

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No matter which you pick, the non-sticky lippie is sure to become your summer go-to.



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