Paris Hilton debuted a light brunette hair transformation while stepping out with her two children.
In photos, the “Simple Life” alum attended the Traverse City Cherry Festival in Michigan with her son Phoenix, 3, and daughter London, 2.
The influencer sported long, wavy brunette locks — a stark change from her usual platinum blond shade — for the outing.
She donned a floral maxi dress and a bucket hat, and accessorized with sunglasses while holding her toddlers’ hands.
Phoenix wore a short-sleeved romper, while London wore a pink shorts set. In another snapshot, the mom of two wrapped her arms around her kids as they enjoyed a boat ride, with London and Phoenix wearing life vests.
On Instagram, she shared additional photos and clips from the outing, where she took her kids for rides and enjoyed game booths at the event.
In one poignant clip, she sat on the edge of a dock with the toddlers during sunset.
“Healing my inner child while creating the sweetest core memories with my #CutesieCrew at the Cherry Festival. 🍒🎡🎢 There’s nothing better than seeing the smiles, sharing the laughs, and making memories we’ll never forget🥹🥰✨👧🏼🧒🏼✨” she captioned the carousel on Sunday.
Hilton, 45, previously stunned fans with a dramatic dark brown hair transformation for the Gucci Cruise 2027 collection fashion show in May.
The hotel heiress was seen walking the runway in a gold and yellow puff-sleeved belted frock, paired with a fur coat slung over her shoulder, black boots and a red handbag. The sleek look included side bangs.
In December 2025, she attempted to fly under the radar at Disneyland with a brunette wig and large glasses.
And prior to that, in 2024, she again ditched her signature bombshell blond to go brown for an incognito shopping trip with husband Carter Reum — whom she married in 2021 — in Beverly Hills.
The “Stars Are Blind” songstress has long been known for her ultra-blond hairdo — and last year, she revealed that she was stunned when an accidental short haircut became a phenomenon.
“I was not paying attention, just like on my phone and then I looked up and I had like long hair all the way down to my waist at this point, and I looked up and he had cut my hair all the way to my ears,” she told Us Weekly of the short, choppy haircut she got in the early 2000s.
“I was so in shock and I looked in the mirror and I didn’t know what to say. He’s like ‘Do you like it?’ And I went to the bathroom and called my sister crying,” she recalled.
Still, the influencer rocked the look on red carpets all over Hollywood, unwittingly sparking a trend. “I got extensions to make it like a cute bob, and I liked it, but that was yeah, that was not done purposely,” she divulged.
In April, however, she admitted the platinum bob had become her favorite look over the years. “I really love platinum blond, especially my little bob era in the 2000s. I think that was such a moment,” she told the Zoe Report in April.
“Recently, I have been doing the platinum blond look, which I love,” she added.
“It’s just so bright and beautiful. And I always come back to my Y2K blonde waves. I think they’re timeless, and I always feel really confident [in them]. Experimenting with different blond looks has always been so much fun for me. I always love surprising my fans with new looks.”
