{"id":501,"date":"2026-05-01T19:26:45","date_gmt":"2026-05-01T19:26:45","guid":{"rendered":"https:\/\/login9ja.com\/global\/why-effy-jewelry-is-taylor-swifts-and-travis-kelces-good-luck-charm\/"},"modified":"2026-05-01T19:26:45","modified_gmt":"2026-05-01T19:26:45","slug":"why-effy-jewelry-is-taylor-swifts-and-travis-kelces-good-luck-charm","status":"publish","type":"post","link":"https:\/\/login9ja.com\/global\/why-effy-jewelry-is-taylor-swifts-and-travis-kelces-good-luck-charm\/","title":{"rendered":"Why Effy jewelry is Taylor Swift&#8217;s (and Travis Kelce&#8217;s) good luck charm"},"content":{"rendered":"<div>\n<aside class=\"commerce-disclosure\">\n\t\tPage Six may be compensated and\/or receive an affiliate commission if you click or buy through our links. Featured pricing is subject to change.<br \/>\n\t<\/aside>\n<p>Taylor Swift\u2019s always been a little superstitious (see: her saucy \u201cWood\u201d lyrics), but when your bling seemingly has the power to sway a whole football game, how could you not be?<\/p>\n<p>The music legend\u2019s a fixture at fianc\u00e9 Travis Kelce\u2019s football games, often clad in the team\u2019s colors \u2014\u00a0down to her ruby jewelry. And a recent deep dive into Swift\u2019s game-day looks reveals that almost every time she\u2019s worn sparkling styles from New York jeweler <a href=\"https:\/\/go.linkby.com\/RCKRJPTU\/\" target=\"_blank\" rel=\"nofollow noopener\" data-nyp-affiliate=\"true\">Effy<\/a> in the stands, the Chiefs have won.<\/p>\n<p>For an Oct. 2024 game against the New Orleans Saints, for instance, the \u201cLife of a Showgirl\u201d chart-topper stacked the ruby-and-diamond <a href=\"https:\/\/go.linkby.com\/RCKRJPTU\/collections\/rings\/products\/14k-yellow-gold-ruby-and-diamond-chevron-ring?variant=41567495684158\" target=\"_blank\" rel=\"nofollow noopener\" data-nyp-affiliate=\"true\">Chevron Ring<\/a> with a version of the company\u2019s <a href=\"https:\/\/go.linkby.com\/RCKRJPTU\/collections\/rings\/products\/14k-yellow-gold-ruby-heart-and-diamond-contoured-ring?variant=41567495618622\" target=\"_blank\" rel=\"nofollow noopener\" data-nyp-affiliate=\"true\">Contoured Ring<\/a>. Final score? 13-26, Chiefs.<\/p>\n<figure class=\"wp-block-image aligncenter size-large\"><button class=\"button button--modal-trigger\" aria-label=\"Open the image in a modal.\" data-modal-image=\"8906354\"><br \/>\n\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"icon-plus\" fill=\"#fff\" viewbox=\"0 0 1033 1000\" width=\"1em\" height=\"1em\"><path d=\"M380 364V0h273v355h380v290H653v355H380V645H0V355h380v9z\"\/><\/svg><br \/>\n<\/button><br \/>\n<img loading=\"lazy\" style=\"aspect-ratio:0.66699219;display:block\" decoding=\"async\" data-modal-image=\"8906354\" width=\"394\" height=\"590\" src=\"https:\/\/login9ja.com\/global\/wp-content\/uploads\/2026\/05\/taylor-swift-arrives-prior-game-126794748.jpg\" alt=\"Taylor Swift arriving for the Kansas City Chiefs game.\" class=\"wp-image-8906354\"  \/><figcaption>Wearing Effy jewelry at a Chiefs vs. Saints game in Oct. 2024. <span class=\"credit\">Getty Images<\/span><\/figcaption><\/figure>\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" style=\"aspect-ratio:1.49926794;display:block\" decoding=\"async\" data-no-modal=\"true\" width=\"885\" height=\"590\" src=\"https:\/\/login9ja.com\/global\/wp-content\/uploads\/2026\/05\/effy-chevron-ring.jpg\" alt=\"Effy chevron ring with rubies and diamonds.\" class=\"wp-image-8906206\"  \/><figcaption class=\"wp-element-caption\"> <span class=\"credit\">Effy<\/span><\/figcaption><\/figure>\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n<figure class=\"wp-block-image size-full\"><a data-ga4-event=\"{&quot;event_name&quot;:&quot;ux_engagement&quot;,&quot;source_unit&quot;:&quot;buy_button&quot;,&quot;source_position&quot;:&quot;go.linkby.com\/RCKRJPTU\/collections\/rings\/products\/14k-yellow-gold-ruby-heart-and-diamond-contoured-ring?variant=41567495618622&quot;,&quot;event_label&quot;:&quot;image&quot;}\" href=\"https:\/\/go.linkby.com\/RCKRJPTU\/collections\/rings\/products\/14k-yellow-gold-ruby-heart-and-diamond-contoured-ring?variant=41567495618622\" target=\"_blank\" rel=\"noopener nofollow\" data-nyp-affiliate=\"true\"><img loading=\"lazy\" style=\"aspect-ratio:1.49926794;display:block\" decoding=\"async\" data-no-modal=\"true\" width=\"885\" height=\"590\" src=\"https:\/\/login9ja.com\/global\/wp-content\/uploads\/2026\/05\/effy-contoured-ring.jpg\" alt=\"Gold ring with a heart-shaped red gemstone and white gemstones in a chevron pattern.\" class=\"wp-image-8906210\"  \/><\/a><figcaption class=\"wp-element-caption\"> <span class=\"credit\">Effy<\/span><\/figcaption><\/figure>\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n<p>One month later, Swift wore her <a href=\"https:\/\/go.linkby.com\/RCKRJPTU\/collections\/rings\/products\/14k-yellow-gold-ruby-and-diamond-chevron-ring?variant=41567495684158\" target=\"_blank\" rel=\"nofollow noopener\" data-nyp-affiliate=\"true\">Chevron Ring<\/a> when the Chiefs defeated the Tampa Bay Buccaneers 30-24. And mere days after that, she paired a red houndstooth Versace skirt suit with the two-tone ruby <a href=\"https:\/\/go.linkby.com\/RCKRJPTU\/collections\/rings\/products\/14k-two-tone-gold-ruby-and-diamond-crossover-ring?variant=41567495716926\" target=\"_blank\" rel=\"nofollow noopener\" data-nyp-affiliate=\"true\">Criss Cross Ring<\/a> to watch her beau\u2019s team beat the Denver Broncos 16-14.<\/p>\n<p>More recently, Swift mixed her <a href=\"https:\/\/go.linkby.com\/RCKRJPTU\/collections\/rings\/products\/14k-two-tone-gold-ruby-and-diamond-crossover-ring?variant=41567495716926\" target=\"_blank\" rel=\"nofollow noopener\" data-nyp-affiliate=\"true\">Criss Cross Ring<\/a> with baubles from Cartier and Tiffany &amp; Co. at an Oct. 2025 Chiefs game against the Detroit Lions \u2014\u00a0which, yes, Kansas City won 30-17.<\/p>\n<p>The lone time Swift wearing <a href=\"https:\/\/go.linkby.com\/RCKRJPTU\/\" target=\"_blank\" rel=\"nofollow noopener\" data-nyp-affiliate=\"true\">Effy<\/a> <em>hasn\u2019t<\/em> yielded a Chiefs victory, in fact, was at the 2025 Super Bowl, where Swift <a href=\"https:\/\/go.linkby.com\/RCKRJPTU\/collections\/rings\/products\/effy-ruby-royale-14k-yellow-gold-ruby-and-diamond-ring-4?variant=40076050497598\" target=\"_blank\" rel=\"nofollow noopener\" data-nyp-affiliate=\"true\">layered two of the brand\u2019s<\/a> <a href=\"https:\/\/go.linkby.com\/RCKRJPTU\/collections\/rings\/products\/ruby-royale-14k-yellow-gold-ruby-and-diamond-ring-1?variant=41450019061822\" target=\"_blank\" rel=\"nofollow noopener\" data-nyp-affiliate=\"true\">Ruby Royale Rings<\/a> with one of <a href=\"https:\/\/go.linkby.com\/RCKRJPTU\/search?f_category=Bracelets&amp;page=5&amp;q=ruby%20tennis%20bracelet\" target=\"_blank\" rel=\"nofollow noopener\" data-nyp-affiliate=\"true\">Effy\u2019s ruby tennis bracelets<\/a>.<\/p>\n<figure class=\"wp-block-image size-full\"><a data-ga4-event=\"{&quot;event_name&quot;:&quot;ux_engagement&quot;,&quot;source_unit&quot;:&quot;buy_button&quot;,&quot;source_position&quot;:&quot;go.linkby.com\/RCKRJPTU\/collections\/rings\/products\/14k-two-tone-gold-ruby-and-diamond-crossover-ring?variant=41567495716926&quot;,&quot;event_label&quot;:&quot;image&quot;}\" href=\"https:\/\/go.linkby.com\/RCKRJPTU\/collections\/rings\/products\/14k-two-tone-gold-ruby-and-diamond-crossover-ring?variant=41567495716926\" target=\"_blank\" rel=\"noopener nofollow\" data-nyp-affiliate=\"true\"><img style=\"aspect-ratio:1.49926794;display:block\" loading=\"lazy\" decoding=\"async\" data-no-modal=\"true\" width=\"885\" height=\"590\" src=\"https:\/\/login9ja.com\/global\/wp-content\/uploads\/2026\/05\/effy-criss-cross-ring.jpg\" alt=\"Effy Criss Cross Ring with rubies and diamonds.\" class=\"wp-image-8906222\"  \/><\/a><figcaption class=\"wp-element-caption\"> <span class=\"credit\">Effy<\/span><\/figcaption><\/figure>\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n<figure class=\"wp-block-image size-full\"><img style=\"aspect-ratio:1.49926794;display:block\" loading=\"lazy\" decoding=\"async\" data-no-modal=\"true\" width=\"885\" height=\"590\" src=\"https:\/\/login9ja.com\/global\/wp-content\/uploads\/2026\/05\/effy-tennis-bracelet.jpg\" alt=\"Effy ruby tennis bracelet in 14k gold.\" class=\"wp-image-8906237\"  \/><figcaption class=\"wp-element-caption\"> <span class=\"credit\">Effy<\/span><\/figcaption><\/figure>\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n<p><a href=\"https:\/\/go.linkby.com\/RCKRJPTU\/\" target=\"_blank\" rel=\"nofollow noopener\" data-nyp-affiliate=\"true\">Effy<\/a> seems to be a good luck charm for the songstress outside of the world of the NFL, too; after sweeping the 2024 Billboard Music Awards with a whopping 10 wins, Swift delivered her virtual acceptance speech wearing the sapphire- and diamond-studded <a href=\"https:\/\/go.linkby.com\/RCKRJPTU\/products\/effy-signature-14k-yellow-gold-sapphire-and-diamond-panther-necklace?variant=40562037981246\" target=\"_blank\" rel=\"nofollow noopener\" data-nyp-affiliate=\"true\">Panther Necklace<\/a>, a piece that also made a prominent appearance in her \u201cEnd of an Era\u201d documentary series.<\/p>\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\">\n<p>\n<span class=\"embed-youtube\" style=\"text-align:center; display: block;\"><\/p>\n<div class=\"jetpack-video-wrapper\"><iframe loading=\"lazy\" title=\"Taylor Swift Wins 10 Awards [2024 Billboard Music Awards]\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/acTGi4zTXLs?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div>\n<p><\/span>\n<\/p>\n<\/figure>\n<p>While that style would set you back nearly $13,000 (if it wasn\u2019t sold out, that is), the brand offers plenty of pieces that are a bit more accessibly priced \u2014\u00a0like the <a href=\"https:\/\/go.linkby.com\/RCKRJPTU\/collections\/online-specials?f_category=Earrings\" target=\"_blank\" rel=\"nofollow noopener\" data-nyp-affiliate=\"true\">Lab Grown Stud Earrings<\/a>, which are currently on sale for over 25% off in both 14-karat white and yellow gold.<\/p>\n<p>What\u2019s more, for a limited time, shoppers who purchase a pair of the 3-carat studs will receive a matching 1-carat pair completely free. (With Mother\u2019s Day around the corner, we can\u2019t imagine a better gift.)<\/p>\n<p>Two pairs of timeless studs for the price of one? Talk about polishing up real nice.<\/p>\n<figure class=\"wp-block-image size-full\"><img style=\"aspect-ratio:1.49926794;display:block\" loading=\"lazy\" decoding=\"async\" data-no-modal=\"true\" width=\"885\" height=\"590\" src=\"https:\/\/login9ja.com\/global\/wp-content\/uploads\/2026\/05\/effy-lab-grown-diamond-studs.jpg\" alt=\"A pair of Effy lab-grown diamond stud earrings, displayed in two sizes, shown from the front and side.\" class=\"wp-image-8906281\"  \/><figcaption class=\"wp-element-caption\"> <span class=\"credit\">Effy<\/span><\/figcaption><\/figure>\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\t\t\t\t\t\t<\/div>\n<p><a href=\"https:\/\/pagesix.com\/2026\/05\/01\/style\/effy-jewelry-is-taylor-swift-travis-kelce-good-luck-charm\/\" target=\"_blank\">Source link<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Page Six may be compensated and\/or receive an affiliate commission if you click or buy<\/p>\n","protected":false},"author":1,"featured_media":502,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[3],"tags":[],"class_list":["post-501","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-entertainment"],"jetpack_featured_media_url":"https:\/\/login9ja.com\/global\/wp-content\/uploads\/2026\/05\/This-jewelry-brand-is-Taylor-Swifts-and-Travis-Kelces-good-luck-charm.jpg","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/login9ja.com\/global\/wp-json\/wp\/v2\/posts\/501","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/login9ja.com\/global\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/login9ja.com\/global\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/login9ja.com\/global\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/login9ja.com\/global\/wp-json\/wp\/v2\/comments?post=501"}],"version-history":[{"count":0,"href":"https:\/\/login9ja.com\/global\/wp-json\/wp\/v2\/posts\/501\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/login9ja.com\/global\/wp-json\/wp\/v2\/media\/502"}],"wp:attachment":[{"href":"https:\/\/login9ja.com\/global\/wp-json\/wp\/v2\/media?parent=501"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/login9ja.com\/global\/wp-json\/wp\/v2\/categories?post=501"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/login9ja.com\/global\/wp-json\/wp\/v2\/tags?post=501"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}