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The event has been under the direction of Los Angeles-based celebrity wedding planner Mark Seed, who has been working on it \u201cfor months,\u201d ahead of the July 3 big day, according to insiders.<\/p>\n
And with a whole 20,000 seat arena to potentially fill, he certainly has his work cut out for him. Sources say it will likely take several days to build out the venue for a full-scale wedding and multiple days afterward to take it down again. Tellingly, MSG has no events on its calendar from June 29 through July 6.<\/p>\nTaylor Swift and Travis Kelce \u2014 pictured in their engagement photos \u2014 will put on a production on the scale of her \u201cEras tour,\u201d at Madison Square Garden, multiple sources tell Page Six. Taylor Swift \/ Instagram<\/span><\/figcaption><\/figure>\nAn image made with Google AI, showing what MSG could look like as a wedding venue for Swift and Kelce. Made with Google AI<\/span><\/figcaption><\/figure>\n\n<\/aside>\nIf Swift and Kelce are going the whole hog, major remodeling at the venue will be needed.<\/p>\n
\u201cIt\u2019s doable, but it is like planning a concert. What might be a $300,000 wedding somewhere else, inside the Garden would be $3 million,\u201d he added.<\/p>\n
Explaining what it would look like, Olarsch added: \u201cThe production team would have to build out overhead structures\u201d\u2014 using decorative elements like draping \u2014 \u201cto bring down the scale,\u201d from the 150 -foot height ceiling, so it feels more \u201cromantic, close and intimate.\u201d<\/p>\nMadison Square Garded (bottom right) at night in NYC. Getty Images<\/span><\/figcaption><\/figure>\n\u201cThey would literally build the wedding venue on the floor. Your own mini stage, dance floor and surrounding tables that are all right there; a venue within a venue.\u201d<\/p>\n
And to conceal the four huge tiers of seating, Olarsch says the windowless arena means Swift and Kelce can use lighting to their advantage, as they are completely in control.<\/p>\n
\u201cYou black out the seats, no one would ever see them. You light the areas you want people to see,\u201d he said.<\/p>\n
Regarding the actual look of the wedding and its d\u00e9cor, planners think Swift will want to lean into her trademark style, noting there is likely to be many floral elements, as at the pair\u2019s engagement.<\/p>\nSwift pictured at MSG recently for the Knicks NBA finals game with her pals Danielle Haim and Alana Haim (to her left). Her pal Mariska Hargitay (at right) also has the night off from her Broadway show on July 3, the alleged date of the Wedding, indicating she plans to attend. IMAGN IMAGES via Reuters Connect<\/span><\/figcaption><\/figure>\n\u201cGiven Taylor\u2019s style, she would lean heavily into the romantic, storybook aesthetic that has appeared throughout her eras like, \u2018Love Story,\u2019 \u2018Folklore,\u2019 \u2018Evermore.\u2019<\/p>\n
A second wedding planner also feels it likely there will be multiple spaces created within the arena for the different parts of the wedding.<\/p>\n
\u201cPeople forget you have a ceremony, a cocktail hour, a dinner dance and an afterparty \u2013 you need four distinct spaces.<\/p>\nSwift and Kelce could control the lighting at the venue to focus on any space they like, which can make is seem either smaller or larger. Getty Images<\/span><\/figcaption><\/figure>\n\u201cI imagine the main floor of the arena would be the place for the dinner and dancing \u2014 Similarly to fashion shows where they take over a venue, or the Met Gala. You look at the space and then decide what you want to put it in, rather than letting the space dictate what it is,\u201d the source said.<\/p>\n
Within the venue itself there are several options the \u201cKarma\u201d singer and her Kansas City Chiefs fianc\u00e9 can use, which could allow them to host a more intimate ceremony followed by a larger-scale celebration in the main arena.<\/p>\n
\u201cI think the [Infosys] Theater is where the ceremony [would] be,\u201d a source in the wedding industry explained, referring to the venue\u2019s 5,000 capacity Roman-theatre style seated underground venue.<\/p>\nThe \u201csecret\u201d access tunnel to MSG which Swift and Kelce would likely use to access the venue. Katy Winge\/ Tiktok<\/span><\/figcaption><\/figure>\n\u201cThe ceremony is most important. It could also be in one of the lounges or a restaurant space they close down and rejigger to make it more intimate,\u201d the source added. \u00a0<\/p>\n
No matter which part of the venue is used, Seed and his planning assistants will have to ensure every aspect is union approved, per MSG policy.<\/p>\n
When it comes to arrivals, huge stars like Swift and Kelce and their sure-to-be star-studded wedding guests can\u2019t exactly come via subway or pull up at the front of the venue amid the street hawkers, halal carts and weirdos who hang around Penn Station.<\/p>\n\u201cIt\u2019s doable, but it is like planning a concert. claimed Darren Olarsch, founder of\u00a0On The Move Entertainment, a production company based in NoMad, told Page Six. FilmMagic<\/span><\/figcaption><\/figure>\nSwift and Kelce started dating in 2023 and she has been a fixture at his home games in Kansas City, Missouri since. Bruce Glikas\/WireImage<\/span><\/figcaption><\/figure>\nBuilding out a wedding venue within MSG for the Kelce-Swift wedding would entail creating a mini stage, dance floor and surrounding tables, while potentially using lighting to darken the endless seating inside the arena, celebrity planners say. Getty Images<\/span><\/figcaption><\/figure>\nIt\u2019s more likely, Swift and Kelce will arrive in blacked-out SUVs at an unmarked entrance off 7th<\/sup>ave and 33rd<\/sup>\u00a0street. There, a secured garage-door on the street level leads underground through a special passageway which goes 5-stories down, then straight up into the building.\u00a0<\/p>\nAs for catering, sources expect Swift, who is often a champion of small businesses and fiercely loyal to her second home, Nashville, is most likely to bring in caterers from that town.<\/p>\n
\u201cShe\u2019s very generous with making people\u2019s lives [by booking them] rather than using the usual suspects,\u201d said the wedding planner source.<\/p>\n
If Seed \u2014 so discreet his is \u201d renowned for never, ever talking about his clients\u201d \u2014 is indeed transforming MSG for Swift and Kelce\u2019s mega-wedding, it\u2019s certainly not his first rodeo.<\/p>\n
He previously organized Jennifer Lawrence\u2019s wedding to Cooke Maroney in 2019, staging the bash at the historic Belcourt of Newport, a lavish 1894 mansion inspired by Versailles in France.<\/p>\nFunk legend Sly Stone famously hosted a theatrical wedding in 1974 to model Kathy Silva with guests required to wear gold,\u00a0according to Rolling Stone. Getty Images<\/span><\/figcaption><\/figure>\nHe also constructed a greenhouse on the lawn of the Los Angeles home of actress-producer Sam Ressler\u2019s parents for her wedding to Jason Borg in April 2022.<\/p>\n
If Swift and Kelce do tie the knot at MSG, they won\u2019t be the first to do so.<\/p>\n
Funk legend Sly Stone famously hosted a theatrical wedding in 1974 to model Kathy Silva with guests required to wear gold,\u00a0according to Rolling Stone.<\/a><\/p>\nThe over-the-top affair turned into publicity stunt for the singer\u2019s the Family Stone backing band, who played a sold-out concert for 21,000 fans.<\/p>\nSwift\u2019s longtime close friend Selena Gomez will be at the wedding, Page Six previously reported. Variety via Getty Images<\/span><\/figcaption><\/figure>\nSwift\u2019s longtime pal Gigi Hadid, who appeared in the singer\u2019s \u201cBad Blood\u201d music video in 2015, will also be by Swift\u2019s side on her big day. GC Images<\/span><\/figcaption><\/figure>\nSome of the soul superstar\u2019s outlandish demands for the ceremony included 100 white doves be released into the arena when the couple said \u201cI do.\u201d However, the idea didn\u2019t fly with MSG, who rejected the request outright.<\/p>\n
Then in 1982 a mass wedding took place, when 2,075 couples were united at the same time, organized by the Family Federation for World Peace and Unification, a religious offshoot founded in South Korea by the Reverend Sun Myung Moon. \u00a0<\/p>\n
MSG also has a lot of nostalgia for Swift. She\u2019s performed there eight times throughout her career, beginning with 2009\u2019s \u201cFearless\u201d tour.<\/p>\nThen in 1982 a mass wedding took place, when 2,075 couples were united at the same time, organized by the Family Federation for World Peace and Unification, a religious offshoot founded in South Korea by the Reverend Sun Myung Moon. \u00a0 Getty Images<\/span><\/figcaption><\/figure>\nAs well as their families, highly rumored to be filling out the guest list are Swift\u2019s closest pals, including Selena Gomez, Gigi Hadid, the Haim sisters and Ed Sheeran, as well as Zoe Kravitz, although its unknown if her fianc\u00e9 Harry Styles \u2014 one of Swift\u2019s exes \u2014 will be in the building.<\/p>\n<\/p><\/div>\n
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