{"id":6407,"date":"2026-06-22T18:54:15","date_gmt":"2026-06-22T18:54:15","guid":{"rendered":"https:\/\/login9ja.com\/global\/hailey-bieber-gets-cheeky-in-new-skims-underwear-campaign\/"},"modified":"2026-06-22T18:54:15","modified_gmt":"2026-06-22T18:54:15","slug":"hailey-bieber-gets-cheeky-in-new-skims-underwear-campaign","status":"publish","type":"post","link":"https:\/\/login9ja.com\/global\/hailey-bieber-gets-cheeky-in-new-skims-underwear-campaign\/","title":{"rendered":"Hailey Bieber gets cheeky in new Skims underwear campaign"},"content":{"rendered":"<p><img decoding=\"async\" src=\"https:\/\/pagesix.com\/wp-content%2Fuploads%2Fsites%2F3%2F2026%2F06%2F131843196.jpg?quality%3D90%26strip%3Dall\" \/><\/p>\n<div>\n<figure class=\"nyp-slideshow-modal-image wp-block-image aligncenter size-large\"><figcaption>Hailey Bieber is the new face of Skims\u2019 Everyday Cotton collection. <span class=\"credit\">SKIMS<\/span><\/figcaption><\/figure>\n<p>Hailey Bieber has joined the Skims family.<\/p>\n<p>In a new campaign for Kim Kardashian\u2019s underwear brand, Bieber wears the <a data-nyp-link-source=\"trackonomics\" data-nyp-affiliate=\"true\" href=\"https:\/\/clicks.trx-hub.com\/xid\/nypost_01638_pagesix?p=https%3A%2F%2Fpagesix.com%2F2026%2F06%2F22%2Fstyle%2Fhailey-bieber-gets-cheeky-in-new-skims-underwear-campaign%2F&amp;q=https%3A%2F%2Fskims.wsktbf.net%2Fc%2F2229206%2F618913%2F10056%3Fu%3Dhttps%3A%2F%2Fskims.com%2Fcollections%2Feveryday-cotton&amp;author=Avery%20Matera&amp;articleID=9009718&amp;event_type=click&amp;publishdate=june%2022%2C%202026&amp;linksource=web&amp;primarytag=hailey-bieber&amp;contentsection=style\" target=\"_blank\" rel=\"nofollow noopener\">Everyday Cotton collection<\/a>, featuring bralettes, underwires, thongs and full coverage briefs alike.<\/p>\n<p>Bieber also <a href=\"https:\/\/www.instagram.com\/p\/DZ5QpBmm6Lm\/\" target=\"_blank\" rel=\"noopener\">shared a selection<\/a> of the photos on her personal social media account, writing, \u201cI \ud83e\udd0d\u00a0@skims. Me for\u00a0@skims everyday cotton shot by\u00a0@mertalas.\u201d<\/p>\n<figure class=\"nyp-slideshow-modal-image wp-block-image aligncenter size-large\"><figcaption>\u201cHailey has a unique ability to make even the simplest pieces feel elevated,\u201d Kim Kardashian said in a press release from the brand. <span class=\"credit\">SKIMS<\/span><\/figcaption><\/figure>\n<figure class=\"nyp-slideshow-modal-image wp-block-image aligncenter size-large\"><figcaption>In photos, lensed by Mert Atlas, Bieber wears a selection of sporty bralettes, skimpy thongs and full-coverage briefs alike. <span class=\"credit\">SKIMS<\/span><\/figcaption><\/figure>\n<aside class=\"single__inline-module aligncenter wp-block-nypost-editor-primary-tag\">\n<\/aside>\n<p>Shot by Mert Atlas, Bieber playfully poses wearing the stretchy cotton must-haves, looking nearly nude in a skin-toned underwire bra and thong.<\/p>\n<p>In another image, she poses in a pink triangle bralette and matching briefs. Plus, she also models a black version with a string thong, a square-neck bra and the same underwire top with boy shorts.<\/p>\n<p>Though a BFF to many a Kardashian-Jenner, Bieber has never modeled for Skims in the past, perhaps because of her previous campaigns with <a href=\"https:\/\/pagesix.com\/2026\/01\/07\/style\/hailey-bieber-pays-homage-to-iconic-gisele-bundchen-shoot-in-new-victorias-secret-ad\/\">Victoria\u2019s Secret<\/a> and <a href=\"https:\/\/pagesix.com\/2026\/05\/21\/style\/hailey-bieber-soaks-up-the-sun-in-calzedonia-bikini-campaign\/\">Calzedonia<\/a>.<\/p>\n<figure class=\"nyp-slideshow-modal-image wp-block-image aligncenter size-large\"><figcaption>Bieber follows in the footsteps of Kylie Jenner, who stripped down in the same collection earlier this year. <span class=\"credit\">SKIMS<\/span><\/figcaption><\/figure>\n<figure class=\"nyp-slideshow-modal-image wp-block-image aligncenter size-large\"><figcaption>\u201cThe Everyday Cotton collection has all the qualities I look for \u2014 it\u2019s soft, comfortable, and easy to wear no matter the occasion. These are the pieces I find myself reaching for again and again,\u201d Bieber said in a press release. <span class=\"credit\">SKIMS<\/span><\/figcaption><\/figure>\n<p>In February, Kylie Jenner posed in a similar photoshoot for the same <a href=\"https:\/\/pagesix.com\/2026\/02\/11\/style\/kylie-jenner-strips-down-for-new-skims-underwear-campaign\/\">Everyday Cotton collection<\/a> and Amelia Gray Hamlin <a href=\"https:\/\/pagesix.com\/2026\/05\/28\/style\/skims-drops-new-t-shirt-bra-with-amelia-gray-campaign\/\">modeled the Ultimate T-shirt Bra<\/a> last month.<\/p>\n<p>\u201cFor me, great basics are the foundation of every wardrobe,\u201d Bieber said in a press release. \u201cThe Everyday Cotton collection has all the qualities I look for \u2014 it\u2019s soft, comfortable, and easy to wear no matter the occasion. These are the pieces I find myself reaching for again and again.\u201d\u00a0<\/p>\n<p>Kardashian praised the 29-year-old model too, saying, \u201cHailey has a unique ability to make even the simplest pieces feel elevated. Her approach to style is effortless, which made her the perfect person to bring Everyday Cotton to life.\u201d<\/p>\n<\/p><\/div>\n<p><script async src=\"\/\/www.instagram.com\/embed.js\"><\/script><\/p>\n<p><a href=\"https:\/\/pagesix.com\/2026\/06\/22\/style\/hailey-bieber-gets-cheeky-in-new-skims-underwear-campaign\/\" target=\"_blank\">Source link<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Hailey Bieber is the new face of Skims\u2019 Everyday Cotton collection. SKIMS Hailey Bieber has<\/p>\n","protected":false},"author":1,"featured_media":6408,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[3],"tags":[],"class_list":["post-6407","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-entertainment"],"jetpack_featured_media_url":"https:\/\/login9ja.com\/global\/wp-content\/uploads\/2026\/06\/131843196.jpg","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/login9ja.com\/global\/wp-json\/wp\/v2\/posts\/6407","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/login9ja.com\/global\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/login9ja.com\/global\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/login9ja.com\/global\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/login9ja.com\/global\/wp-json\/wp\/v2\/comments?post=6407"}],"version-history":[{"count":0,"href":"https:\/\/login9ja.com\/global\/wp-json\/wp\/v2\/posts\/6407\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/login9ja.com\/global\/wp-json\/wp\/v2\/media\/6408"}],"wp:attachment":[{"href":"https:\/\/login9ja.com\/global\/wp-json\/wp\/v2\/media?parent=6407"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/login9ja.com\/global\/wp-json\/wp\/v2\/categories?post=6407"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/login9ja.com\/global\/wp-json\/wp\/v2\/tags?post=6407"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}