{"id":6463,"date":"2026-06-23T10:07:33","date_gmt":"2026-06-23T10:07:33","guid":{"rendered":"https:\/\/login9ja.com\/global\/celebrity-loved-lure-fishbar-is-here-to-stay-after-prada-scraps-plans-to-open-its-own-eatery-at-iconic-soho-spot\/"},"modified":"2026-06-23T10:07:33","modified_gmt":"2026-06-23T10:07:33","slug":"celebrity-loved-lure-fishbar-is-here-to-stay-after-prada-scraps-plans-to-open-its-own-eatery-at-iconic-soho-spot","status":"publish","type":"post","link":"https:\/\/login9ja.com\/global\/celebrity-loved-lure-fishbar-is-here-to-stay-after-prada-scraps-plans-to-open-its-own-eatery-at-iconic-soho-spot\/","title":{"rendered":"Celebrity-loved Lure Fishbar is here to stay after Prada scraps plans to open its own eatery at iconic Soho spot"},"content":{"rendered":"<p><img decoding=\"async\" src=\"https:\/\/pagesix.com\/wp-content%2Fuploads%2Fsites%2F3%2F2026%2F06%2F131916985.jpg?quality%3D90%26strip%3Dall\" \/><\/p>\n<div>\n<p>IT\u2019S not going to be the one that got away!<\/p>\n<p>The \u201csoul of Soho,\u201d as Ken Burns put it, is here to stay. <\/p>\n<p>Prada had made plans to expand its Mercer Street store into its basement \u2014 which has been the home of Lure Fishbar for 22 years \u2014 by opening its own eatery, Pasticceria Marchesi, there instead.<\/p>\n<figure class=\"nyp-slideshow-modal-image wp-block-image aligncenter size-full\"><figcaption>Lure Fishbar restaurant is located in the basement of the Prada building.  <span class=\"credit\">Stefano Giovannini<\/span><\/figcaption><\/figure>\n<p>\u201cFor more than two decades, Prada and Lure Fishbar have defined this iconic corner of Soho. We are proud to continue our long-standing relationship and ensure that legacy remains part of the neighborhood for years to come,\u201d Prada president Carlo Croso said in a statement.<\/p>\n<aside class=\"single__inline-module aligncenter wp-block-nypost-editor-primary-tag\">\n<\/aside>\n<p>The fate of the seafood favorite at 142 Mercer St. had been hanging in the balance since December 2024.<\/p>\n<p>Along with Burns, Chris Rock, Cindy Crawford, Heidi Klum, Justin Theroux, Wyclef Jean and Jay McInerney all spoke out to save the restaurant.<\/p>\n<p>\u201cIt\u2019s my favorite spot in the city,\u201d Rock, who frequently dines at Lure with fellow comics Dave Chappelle and David Spade, previously told The Post.<\/p>\n<p>Lure owner John McDonald told us, \u201cI\u2019ve slept a lot better this past week knowing Lure Fishbar isn\u2019t going anywhere.<\/p>\n<figure class=\"nyp-slideshow-modal-image wp-block-image aligncenter size-full\"><figcaption>Page Six has learned that the Italian fashion house has struck a deal with its owners, saving the spot. <span class=\"credit\">Stefano Giovannini<\/span><\/figcaption><\/figure>\n<figure class=\"nyp-slideshow-modal-image wp-block-image aligncenter size-full\"><figcaption>Comedian Chris Rock on celebrity at the NBA Eastern Conference Finals Game between the Cleveland Cavaliers and New York Knicks at Madison Square Garden. <span class=\"credit\">Charles Wenzelberg \/ New York Post<\/span><\/figcaption><\/figure>\n<p>\u201cI always had hope this would end well, and that\u2019s exactly what happened,\u201d he said. \u201cWe\u2019re staying at 142 Mercer. The magic of that dining room will remain, and with Prada alongside us it will only grow stronger.\u201d<\/p>\n<p>McDonald added, \u201cAnd to everyone who spoke up and shared what this place means to them, it goes without saying how much I appreciate it. I look forward to many more memories on Mercer.\u201d<\/p>\n<p>The building is owned by famed real-estate honcho and art collector Peter Brant.<\/p>\n<\/p><\/div>\n<p><a href=\"https:\/\/pagesix.com\/2026\/06\/23\/style\/celebrity-loved-lure-fishbar-is-here-to-stay-after-prada-scraps-plans-to-open-its-own-eatery-at-iconic-soho-spot\/\" target=\"_blank\">Source link<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>IT\u2019S not going to be the one that got away! The \u201csoul of Soho,\u201d as<\/p>\n","protected":false},"author":1,"featured_media":6464,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[3],"tags":[],"class_list":["post-6463","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-entertainment"],"jetpack_featured_media_url":"https:\/\/login9ja.com\/global\/wp-content\/uploads\/2026\/06\/131916985.jpg","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/login9ja.com\/global\/wp-json\/wp\/v2\/posts\/6463","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/login9ja.com\/global\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/login9ja.com\/global\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/login9ja.com\/global\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/login9ja.com\/global\/wp-json\/wp\/v2\/comments?post=6463"}],"version-history":[{"count":0,"href":"https:\/\/login9ja.com\/global\/wp-json\/wp\/v2\/posts\/6463\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/login9ja.com\/global\/wp-json\/wp\/v2\/media\/6464"}],"wp:attachment":[{"href":"https:\/\/login9ja.com\/global\/wp-json\/wp\/v2\/media?parent=6463"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/login9ja.com\/global\/wp-json\/wp\/v2\/categories?post=6463"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/login9ja.com\/global\/wp-json\/wp\/v2\/tags?post=6463"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}