cast member of Bravo\u2019s hit show<\/a> said she doesn\u2019t know how to be any other way.\u00a0<\/p>\n\u201cI am a very authentic person. I don\u2019t know how to be anything other than,\u201d Hubbard said at the Cannes Lions International Festival of Creativity in Cannes, France on Monday. <\/p>\nLindsay Hubbard reflected on her \u201cauthentic\u201d reality TV career at the Cannes Lions International Festival of Creativity in Cannes, France on Monday. <\/figcaption><\/figure>\n\u201cI am a very authentic person. I don\u2019t know how to be anything other than,\u201d the \u201cSummer House\u201d star explained. \u201cI mean you guys all watched me for 10 years in my entire 30s growing up on TV.<\/figcaption><\/figure>\n\n<\/aside>\n\u201cI mean you guys all watched me for 10 years in my entire 30s growing up on TV. That\u2019s when you start learning how to become an adult.\u201d<\/p>\n
\u201cI was a brand publicist \u2026 working on the back end of brand PR and then on the front end of the camera with brands, it\u2019s just a really special way to really connect with our fans,\u201d she added.<\/p>\nHubbard was part of 3CV\u2019s panel called, \u201cMore than a Moment: Inside the Franchise Ecosystems Defining Culture,\u201d moderated by Page Six Executive Entertainment Editor Melanie Bromley (pictured right).<\/figcaption><\/figure>\nShe was joined by (from right to left) NBCUniversal President of Advertising & Partnerships Karen Kovacs, Chair of Bravo and Peacock Unscripted Frances Berwick, and Target\u2019s Chief Brand Officer Michelle Mesenburg.<\/figcaption><\/figure>\nHubbard was joined by NBCUniversal President of Advertising & Partnerships Karen Kovacs, Chair of Bravo and Peacock Unscripted Frances Berwick, and Target\u2019s Chief Brand Officer Michelle Mesenburg.<\/p>\n
Berwick shed light on how the network created a wildly popular show like \u201cSummer House.\u201d<\/p>\n
\u201cWe actually don\u2019t approach it as we\u2019re trying to create a cultural phenomenon. We don\u2019t ever think of it as we\u2019re trying to create a franchise,\u201d Berwick said. \u201cWe just go into it thinking, \u2018Is this a great show? Do you think it\u2019s going to resonate, are they relatable, are they authentic? Are our fans going to want to really get to know them?\u2019\u201d<\/p>\n
The exec said that the Bravo and Peacock audiences are \u201cmuch more engaged\u201d than the average audience and tend to view the casts of the shows as if they are \u201cfriends\u201d or \u201cfamily.\u201d<\/p>\nBerwick (pictured third from the right) explained that the network isn\u2019t \u201ctrying to create a cultural phenomenon\u201d with shows like \u201cSummer House.\u201d <\/figcaption><\/figure>\nInstead, viewers automatically start to view the casts of the shows \u2014 including Hubbard and Kyle Cooke seen above \u2014 as if they are \u201cfriends\u201d or \u201cfamily.\u201d Dave Benett\/Getty Images for Spotify<\/span><\/figcaption><\/figure>\nKovacs, whose company sponsors \u201cShop What Happens,\u201d a shoppable Bravo digital series, added \u201cSummer House,\u201d in particular, is \u201cso relatable\u201d that Target had to be part of the cultural moment.<\/p>\n
\u201cPeople feel like they\u2019re part of the show. They want to participate. We dream of summer in the Hamptons, so we look at that in relation to our audience and our guests, we call our shoppers guests,\u201d she said, before turning to the shoppable digital series featuring Bravolebrities who have recommended products curated by Target.<\/p>\n
\u201cWe see what\u2019s going to connect for them. Bravo in general \u2026 the content is incredible, the talent is incredible, and the opportunities you\u2019re creating for us allow a unique way in, but also a very natural way in.\u201d<\/p>\n<\/p><\/div>\n
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