{"id":7219,"date":"2026-06-29T18:00:05","date_gmt":"2026-06-29T18:00:05","guid":{"rendered":"https:\/\/login9ja.com\/global\/will-ferrell-stars-in-new-skims-underwear-campaign-to-promote-the-hawk\/"},"modified":"2026-06-29T18:00:05","modified_gmt":"2026-06-29T18:00:05","slug":"will-ferrell-stars-in-new-skims-underwear-campaign-to-promote-the-hawk","status":"publish","type":"post","link":"https:\/\/login9ja.com\/global\/will-ferrell-stars-in-new-skims-underwear-campaign-to-promote-the-hawk\/","title":{"rendered":"Will Ferrell stars in new Skims underwear campaign to promote &#8216;The Hawk&#8217;"},"content":{"rendered":"<p><img decoding=\"async\" src=\"https:\/\/pagesix.com\/wp-content%2Fuploads%2Fsites%2F3%2F2026%2F06%2Fwill-ferrell-the-hawk-skims.jpg?quality%3D90%26strip%3Dall%261782741596\" \/><\/p>\n<div>\n<figure class=\"nyp-slideshow-modal-image wp-block-image aligncenter size-full\"><figcaption>Will Ferrell can officially add \u201cunderwear model\u201d to his r\u00e9sum\u00e9. <span class=\"credit\">skims\/Instagram<\/span><\/figcaption><\/figure>\n<p>Actor. Comedian. Producer. Underwear model?<\/p>\n<p>Will Ferrell is the unlikely star of a new Skims campaign \u2014\u00a0or rather, his athlete alter ego is.<\/p>\n<p>The 58-year-old Emmy winner stars as aging pro golfer Lonnie Hawkins in the upcoming Netflix show \u201cThe Hawk,\u201d and gamely stripped down to his tighty whities in character to promote his latest project.<\/p>\n<figure class=\"nyp-slideshow-modal-image wp-block-image aligncenter size-full\"><figcaption>The actor slipped into character \u2014\u00a0and his tighty whities \u2014\u00a0to front Skims\u2019 latest campaign as Lonnie \u201cThe Hawk\u201d Hawkins, the protagonist of his upcoming Netflix show \u201cThe Hawk.\u201d <span class=\"credit\">skims\/Instagram<\/span><\/figcaption><\/figure>\n<figure class=\"wp-block-embed is-type-rich is-provider-instagram wp-block-embed-instagram\"\/>\n<aside class=\"single__inline-module aligncenter wp-block-nypost-editor-primary-tag\">\n<\/aside>\n<p>Skims\u2019 Instagram account shared six images of Hawkins in his skivvies on Monday, along with the caption, \u201c@LonnieTheHawk\u00a0knows he\u2019s still got it.\u201d (The fictional golfer\u2019s account has already racked up over 70,000 followers.)<\/p>\n<p>In the photos, Ferrell\u2019s character models the brand\u2019s men briefs along with a tank top, tube socks and his signature \u201cHawk\u201d visor and puka shell necklace.<\/p>\n<p>Skims co-founder Kim Kardashian even narrated a corresponding video spot, in which Ferrell\u2019s character hits the golf course in his skivvies.<\/p>\n<figure class=\"nyp-slideshow-modal-image wp-block-image aligncenter size-full\"><figcaption>Ferrell\u2019s character modeled the brand\u2019s men briefs along with a tank top, tube socks and his signature \u201cHawk\u201d visor and puka shell necklace. <span class=\"credit\">skims\/Instagram<\/span><\/figcaption><\/figure>\n<figure class=\"nyp-slideshow-modal-image wp-block-image aligncenter size-full\"><figcaption>Kim Kardashian even narrated the accompanying campaign video. <span class=\"credit\">skims\/Instagram<\/span><\/figcaption><\/figure>\n<p>\u201cHis body says retire. His Skims say one more round,\u201d Kardashian deadpans, calling Skims \u201cbuilt for men who still know they\u2019ve got it.\u201d<\/p>\n<p>Ferrell and Kardashian <a href=\"https:\/\/www.instagram.com\/p\/DZpqaGaAawH\/\" target=\"_blank\" rel=\"noopener\">teased their collaboration<\/a> a few weeks ago on Instagram, with the reality icon teaching the athlete how to snap the perfect selfie.<\/p>\n<p>The caption on the pair\u2019s joint upload reads, \u201cMy name is Lonnie Hawkins. This is an Instagram post. Please comment if I posted it. Thank you Kim for helping me post. Is this going through? Can people see it. Comment below if you can see this post. Please use all caps.\u201d<\/p>\n<figure class=\"nyp-slideshow-modal-image wp-block-image aligncenter size-full\"><figcaption>Past Skims campaign stars include Usher, Post Malone, Sabrina Carpenter, Cardi B and many more. <span class=\"credit\">skims\/Instagram<\/span><\/figcaption><\/figure>\n<figure class=\"nyp-slideshow-modal-image wp-block-image aligncenter size-full\"><figcaption>\u201cThe Hawk\u201d hits Netflix on July 16. <span class=\"credit\">skims\/Instagram<\/span><\/figcaption><\/figure>\n<p>Ferrell joins a long list of famous Skims campaign stars; <a href=\"https:\/\/pagesix.com\/2023\/10\/06\/nelly-furtado-skims-new-music-timbaland-tiktok-interview\/\">Nelly Furtado<\/a>, <a href=\"https:\/\/pagesix.com\/2026\/06\/22\/style\/hailey-bieber-gets-cheeky-in-new-skims-underwear-campaign\/\">Hailey Bieber<\/a>, <a href=\"https:\/\/pagesix.com\/2026\/02\/11\/style\/kylie-jenner-strips-down-for-new-skims-underwear-campaign\/\">Kylie Jenner<\/a>, <a href=\"https:\/\/pagesix.com\/2023\/10\/16\/cardi-b-is-sexy-and-snatched-in-new-skims-campaign\/\">Cardi B<\/a> and <a href=\"https:\/\/pagesix.com\/2024\/08\/19\/style\/charli-xcx-gets-wet-and-wild-in-new-skims-campaign\/\">Charli XCX<\/a> are among the many celebs who\u2019ve posed for Kardashian\u2019s company in the past.<\/p>\n<p>And while Skims\u2019 men\u2019s line hasn\u2019t been around for quite as long, <a href=\"https:\/\/pagesix.com\/2024\/02\/05\/style\/usher-stars-in-skims-underwear-campaign-ahead-of-super-bowl-2024\/\">Usher<\/a> and <a href=\"https:\/\/pagesix.com\/2025\/08\/19\/style\/post-malone-strips-down-to-his-underwear-for-country-themed-skims-ad\/\">Post Malone<\/a> have appeared in past ads as well. <\/p>\n<p>\u201cThe Hawk\u201d hits Netflix on July 16.<\/p>\n<\/p><\/div>\n<p><script async src=\"\/\/www.instagram.com\/embed.js\"><\/script><\/p>\n<p><a href=\"https:\/\/pagesix.com\/2026\/06\/29\/style\/will-ferrell-stars-in-new-skims-underwear-campaign-to-promote-the-hawk\/\" target=\"_blank\">Source link<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Will Ferrell can officially add \u201cunderwear model\u201d to his r\u00e9sum\u00e9. skims\/Instagram Actor. Comedian. Producer. Underwear<\/p>\n","protected":false},"author":1,"featured_media":7220,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[3],"tags":[],"class_list":["post-7219","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-entertainment"],"jetpack_featured_media_url":"https:\/\/login9ja.com\/global\/wp-content\/uploads\/2026\/06\/will-ferrell-the-hawk-skims.jpg","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/login9ja.com\/global\/wp-json\/wp\/v2\/posts\/7219","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/login9ja.com\/global\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/login9ja.com\/global\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/login9ja.com\/global\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/login9ja.com\/global\/wp-json\/wp\/v2\/comments?post=7219"}],"version-history":[{"count":0,"href":"https:\/\/login9ja.com\/global\/wp-json\/wp\/v2\/posts\/7219\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/login9ja.com\/global\/wp-json\/wp\/v2\/media\/7220"}],"wp:attachment":[{"href":"https:\/\/login9ja.com\/global\/wp-json\/wp\/v2\/media?parent=7219"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/login9ja.com\/global\/wp-json\/wp\/v2\/categories?post=7219"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/login9ja.com\/global\/wp-json\/wp\/v2\/tags?post=7219"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}