July 9, 2026
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Glow like Bethenny Frankel for 20% off? We’re tuned in.

The self-proclaimed accidental beauty influencer took to Instagram this morning to share her “makeup and skincare secret weapon” of late: IT Cosmetics CC+ Full-Coverage Cream.

We were instantly intrigued (and ready to plunk down some hard-earned cash), only to be delighted to see the makeup/skin care hybrid is currently on sale for less than $32 — and has incredible reviews.

it Cosmetics CC+ Cream with SPF 50+ in a light-to-medium skin tone.
IT Cosmetics

Infused with anti-aging skin care ingredients like hyaluronic acid, peptides and niacinamide, the color-correcting cream offers full coverage — plus sun protection and hydration, for a one-and-done daily slather.

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“Covers up blemishes but also feeds the face with hydration and leaves me looking glowy,” added the “Just B” podcast host in her Instagram Story.


A tube of "IT Cosmetics Your Skin But Better CC+ Color Correcting Full Coverage Cream" and its box.
The “RHONY” legend shared her love for this makeup-skin care hybrid on Friday. Instagram/BethennyFrankel

Available in dozens of shades, the CC+ Cream also gets rave reviews from Amazon shoppers — so much so, nearly 25,000 have given it five stars.

One wrote, “IT foundation/CC cream is the easiest, most reliable, flexible foundation I’ve ever used.”

A second review reads, “This foundation is exactly what I’ve been looking for — and then some! I am 69 years old, and I have tried everything out there. There is absolutely no comparison.”


Bethenny Frankel sitting on a white couch.
Bethenny Frankel shared her latest beauty find on Instagram Friday. Instagram/bethennyfrankel

Frankel, who now lives in Southern Florida, has often expressed distaste for wearing makeup, making the CC+ Natural Full Coverage Cream SPF 50 an even more compelling pick.

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She’s not the only “Real Housweives” OG who swears by the stuff either, as Kyle Richards once told New Beauty it’s one of her “favorite things.”

If you’re ready to try the celeb-approved one-and-done, shop it this weekend while it’s on sale!





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