July 12, 2026
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Amid reports that Sacha Baron Cohen is secretly filming a new Ali G movie, the star showed up dressed as that iconic character to Wimbledon

Spies saw the star — seated in section 215 — in the outrageous character’s full mode, in the stands in a white track jacket that says, “Official Wimbledon Ganja Dealer” on the back. 

He also was sporting a thick gold rope chain and other typical Ali G accoutrements. 

Sacha Baron Cohen appeared as Ali G at Wimbledon on Sunday, as seen above via Instagram. Instagram/@official.ali.g
He wore a white jacket and heavy gold chain. Instagram/@official.ali.g

The character — hailing from Staines-upon-Thames — first appeared on the UK’s “The 11 O’Clock Show” as the infamous “voice of da yoof.”

And like his “Borat” character, guests on Ali G’s show were usually duped by the star into thinking he was real. Ali G later got his own show and movie. 

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A rep for the star didn’t comment. 

Cohen, 54, was also seen channeling the character from the stands in an Instagram upload on Sunday.

“I iz here wif de hookup,” he captioned a video on Instagram. Instagram/@official.ali.g
The actor, seen here in character in 2002, is reportedly secretly filming a movie based on the iconic character. ©Universal/Courtesy Everett Collection

“I iz BACK! And if u iz at dis borin wimbledore final lookin 2 get grand slammed, I iz here wif de hookup 🌱🍄❄️💊💉 dm me, especially if u iz fit,” he captioned the clip.

The iconic actor isn’t the only celebrity to have made an appearance at this year’s star-studded athletic tournament.

Kate Middleton, has made numerous appearances at Wimbledon this month. Most recently, the Princess of Wales attended the men’s singles final in London on Sunday, accompanied by Prince George and Princess Charlotte.

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Cohen first appeared on the UK’s “The 11 O’Clock Show” as Ali G before launching his own show. ©Universal/Courtesy Everett Collection
The “Borat” actor was previously seen attending Wimbledon on Saturday, as seen above. GC Images

The royal family members received a standing ovation from A-listers including Nicole Kidman, Andrew Garfield, Jennifer Lopez, Tom Hiddleston and Anna Wintour, while making their way to the royal box.

Other celebs to appear at Wimbledon this year include Lily Collins, Cynthia Erivo, Stanley Tucci, Keira Knightley, Dustin Hoffman and Tom Hiddleston, among many others.

This isn’t Cohen’s first appearance at this year’s Wimbledon. He was previously spotted wearing what appeared to be a white linen suit with a green button-down shirt for day 13 of the iconic tennis tournament on Saturday.

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