May 29, 2026
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Want to smell like an It girl?

The secret just might be a bottle of Lore’s Somewhere but Nowhere Eau de Parfum, an earthy scent linked to both Alix Earle and Kendall Jenner.

When the latter shared an Instagram dump captioned “all of my favorites” this spring, we couldn’t help but notice the distinctive bottle in a snap of her bathroom counter.

The brand’s (ahem) lore also includes multiple shout-outs from Earle, who once told Marie Claire the “so good” fragrance is her go-to for a night out.

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Lore Somewhere Nowhere fragrance bottle with a deep reddish-brown base and a silver cap.
Sephora

She echoed the praise in a separate chat with Byrdie months later, saying it’s a “very strong, but still delicious scent.”

“I want to have something good that’s going to last me all night,” she explained.

Billed as an “ode to Americana,” the warm, woodsy scent features key notes of cedarwood and cardamom, “made soft around the edges” with a hit of vanilla cream.


Bathroom counter with two octagonal mirrors and twin sinks, featuring an Aesop bottle.
Kendall Jenner shared a snap of her bathroom counter, and we spied the brand’s distinctive sculptural bottle. kendall jenner/ instagram
Small, reddish-brown glass bottle of Lore perfume with a silver lid.
Sephora

It all comes in a gorgeous glass and aluminum bottle that’s practically begging to be displayed on a counter like Jenner’s.

“After years of minimalism, people want objects with a point of view,” the designer, Jérôme Laurendeau, shared on Instagram.

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While it’s a favorite for Hollywood women, the unisex, genderless scent could truly be worn by anyone. (Not to mention, at under $100, it’s more accessible than most of celebrities’ signature fragrances.)



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