July 9, 2026
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The Hamptons may have upscale prices, but this bag costs less than a lunch out in the swanky enclave.

Bethenny Frankel recently posted a poolside snap, looking ready for summer in an embroidered cable-knit sweater, jeans, fuzzy shearling sandals and a petite grey bucket handbag.

In an Instagram Story captioned, “In My Hamptons world,” she shared the link to the latter $30 Amazon purse. And we couldn’t help but notice it comes in a rainbow of colors — a whopping 40 in total — to suit any taste.

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Gray bucket-style handbag with a white winged horse charm.
Kadynow

The petite, top-handled design is made of soft vegan leather and fits plenty of essentials. Plus, it can easily be styled for day or night.

“This Zon bag is to die,” Frankel added, using her nickname for Amazon.

It’s not the first time she’s mentioned the Kadynow Top Handle Handbag either. Last December, the now-Florida resident featured the style in one of her famous “Handbag University” Instagram Reels, cementing its status as one of her go-tos.


Bethenny Frankel in a blue swimsuit, hat, sunglasses, and wedge sandals, holding a denim handbag and drinking from a glass on a wooden deck.
Bethenny Frankel knows how to summer in the Hamptons in style. bethannyfrankel/instagram

At the time, she noted the style is “inspired by an Hermès” bucket bag — though she said that it has a “Kelly-looking closure” (referring to the Hermès Kelly bags, which run well into five figures).

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While it comes with a cute, on-trend, detachable bag charm, the “Just B” podcast hosts seems to wear hers without.

Tan leather handbag with a Pegasus charm.
Kadynow

Shoppers love it too, while recognizing the resemblance to far pricier purses.

“This is a very cute bag. As you know, it looks a lot like that designer bag. It has a small pouch inside for all your belongings and to keep the shape of the bag,” reads one review.

“It’s small but not tiny, can fit the basics. It’s well-made and good quality for the price,” they added.

An off-white and brown crocodile-print handbag with a unicorn keychain.
Kadynow

“Love this purse. I receive so many compliments and have shared the link with friends,” another shopper wrote. “Surprised to even find a cute coordinated pouch inside to keep contents secure. Highly recommend!”

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