June 23, 2026
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Hamptons look, Amazon prices.

Last month, Bethenny Frankel shared a poolside snap on Instagram, wearing an embroidered cable-knit sweater and jeans, paired with a petite grey bucket handbag.

The Sports Illustrated Swimsuit model shared the link to her chic purse in her Stories, which she captioned, “In my Hamptons world.” (“This Zon bag is to die,” she added, using her nickname for Amazon.)

Better yet, her exact Kadynow Top Handle Handbag is under $26 during Prime Day, which kicked off this morning and runs through June 26. The bucket style comes in a whopping 40 colors, plus contrasting stripes and pretty embossed patterns for any taste.

Gray bucket-style handbag with a white winged horse charm.
Kadynow

It also comes with a removable bag charm — and while Frankel wears hers without, many shoppers love it. (With charms being so trendy, you could even add your own!)

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That’s not the first time she’s mentioned the Kadynow Top Handle Handbag either. Last December, the “Just B” podcast host included the style in one of her famous “Handbag University” Instagram Reels, cementing its status as one of her go-tos.


Bethenny Frankel in a blue swimsuit, hat, and sunglasses, holding a glass and a denim bag, standing on wooden steps.
Bethenny Frankel is a self-proclaimed accidental influencer. Instagram/@bethennyfrankel

At the time, she noted the style is “inspired by an Hermès” bucket bag — though she said that it has a “Kelly-looking closure” (referring to the Hermès Kelly bags, which run well into five figures).

Tan leather handbag with a Pegasus charm.
Kadynow

One of many recent positive Amazon reviews reviews reads, “Love it! A very cute bag for holding a bit more than just essentials, it’s roomier than you think. Resembles a very expensive classic designer bag with a lock and key instead of a turn lock.”

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“This bag has a very nice pebble leather texture that makes it appear better quality than other pleather bags,” the same person added.

An off-white and brown crocodile-print handbag with a unicorn keychain.
Kadynow

Another shopper added to the flurry of overwhelmingly positive feedback, writing, “This is the most adorable bag. The colors are amazing, orange and baby blue, and I get so many compliments on it from both men and women. It’s great quality, and the cost is totally reasonable.”

To bag more great deals before Prime Day ends, be sure to check out our list of more of Frankel’s favorites — and our guides to the best beauty and fashion deals overall.


This year, Amazon Prime Day runs across four days, from Tuesday, June 23 at 3 a.m. ET through Saturday, June 27 at 3 a.m. ET.

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Prime Day is Amazon’s premiere sale event, meaning it’s a member-exclusive. You can get a 30-day free trial to enjoy Prime Day savings (plus all the benefits of the subscription) with no strings attached.

Unlike previous years, this year Prime Day is pushed up to June. With that change, Amazon is also introducing several new incentives sweepstakes, opportunities to win gift cards, exclusive travel deals and even more, even bigger Prime Day deals.

From deal-hunting on Amazon sales for years, we know the sale is the perfect time to save on top-rated tech like Apple AirPods, restock your favorite beauty and skincare, peruse accessories like jewelry and handbags, and comb through all of Amazon’s best-sellers for steep discounts.



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