July 8, 2026
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She’s coming clean.

Ahead of her upcoming world tour, Hilary Duff was just introduced as Bath & Body Works’ new campaign ambassador and creative partner.

Duff is teaming up with the brand on the launch of its Fruit Fusion line, a “new body care franchise built around fruit-forward fragrance and real, lasting hydration” with four juicy and trendy scents.


Hilary Duff teams with Bath and Body Works for new Fruit Fusion line
Duff, a new creative partner with Bath & Body Works, calls the scents in the Fruit Fusion line “joyful.” Bath and Body Works

“For me, it’s always about feeling good in your own skin and choosing what works for you,” Duff said in a press release announcing the partnership.

“I look for products that work with my routine and provide real benefits,” she added. “Fruit Fusion by Bath & Body Works fits into that perfectly. The scents are joyful, the products actually deliver, and it’s something I genuinely look forward to using.”

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The line also feels like a nod to Bath & Body Works’ former line for tweens and teens, Art Stuff. If you were an Art Stuff kid in the early ’00s, it’s safe to say that the Y2K aesthetics and bright, fruity fragrances of Fruit Fusion will appeal to you now.

All of the products are dermatologist-approved, vegan and hydrating with “skin-focused ingredients” that include shea butter, coconut oil and hyaluronic acid. Keep scrolling to find your favorite fragrance — or stock up on all four.

banana blend flat lay
Bath & Body Works

Banana Blend has top notes of Italian bergamot and sweet orange; heart notes of whipped banana and candied jasmine; and base notes of smooth vanilla, radiant amber and sandalwood.

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The creamy, summery and upbeat scent is available as a Moisturizing Body Wash ($18.95), Smooth and Soothe Body Cream ($18.95), Perfume Mist ($17.95), Body Lotion ($15.95), Lip Oil ($12.95), Hand Cream ($9.95) and Travel Size Perfume Mist ($9.95).


watermelon whirl flat lay
Bath & Body Works

Watermelon Whirl is dewy and sweet with top notes of juicy watermelon and sugared berries; heart notes of dewy fruits, peony petals; and base notes of soft musks, sheer vanilla and blonde woods.

The modern, refreshing and playful scent is available as a Moisturizing Body Wash ($18.95), Smooth and Soothe Body Cream ($18.95), Perfume Mist ($17.95), Body Lotion ($15.95), Lip Oil ($12.95), PocketSpray Hand Sanitizer ($4.95), Hand Cream ($9.95) and Travel Size Perfume Mist ($9.95).


berry bliss flat lay
Bath & Body Works

Berry Bliss is a “sparkling” fragrance with top notes of blackberry, acai and pineapple; heart notes of tart pomegranate; and base notes of sugar, sheer woods and musk.

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The bright and bold scent is available as a Moisturizing Body Wash ($18.95), Smooth and Soothe Body Cream ($18.95), Perfume Mist ($17.95), Body Lotion ($15.95), Lip Oil ($12.95), PocketSpray Hand Sanitizer ($4.95), Hand Cream ($9.95) and Travel Size Perfume Mist ($9.95).


tangerine twirl flat lay
Bath & Body Works

“Spiked with sunshine,” Tangerine Twirl has top notes of fizzy tangerine, sparkling pink grapefruit and juicy blood orange; heart notes of nectarine blossom and mango pulp; and base notes of blonde woods and sheer musk.

The energetic, joyful and optimistic scent is available as a Moisturizing Body Wash ($18.95), Smooth and Soothe Body Cream ($18.95), Perfume Mist ($17.95), Body Lotion ($15.95), Lip Oil ($12.95), PocketSpray Hand Sanitizer ($4.95), Hand Cream ($9.95) and Travel Size Perfume Mist ($9.95).




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