Curious about the forces behind Hollywood’s favorite fashion and beauty companies? Welcome to On Brand, where we talk shop with the founders of the most star-approved (and in some cases, star-founded!) brands in the business. Retail therapy incoming …
When it comes to effortless styling, Paige DeSorbo can literally do it in her sleep.
Since leaving “Summer House,” the “Giggly Squad” co-host has turned her passion for “bed rotting” into a full-blown loungewear brand — all off of a hunch that there weren’t enough cozy styles that “felt cute and elevated.”
It’s safe to say the girls will be snapping up more styles soon, as DeSorbo just dropped an easy, breezy summer collection that’s “made for hot NYC nights” and warm-weather getaways. (After all, while her days in the Bravo Hamptons house are over, she’s still an expert at seasonal dressing.)
Among her favorites? The “so chic” Heatwave Bralette and the Sunkissed Skort she’s “obsessed with.”
She’s also been letting pajama styles like the Overnight Shirt do double duty beyond the bedroom, saying the oversized style is the “perfect poplin button-up for Zooms and office days.”
The pajamas-as-everyday-wear look has long been integral to DeSorbo’s design ethos, given its hero piece — the oversized Hannah Tee — was inspired by the “stained old T-shirt” her co-host Hannah Berner used to wear “every day” to record their podcast.
“It truly gets softer with every wash,” the star raved of her chic (and not stained) take on her friend’s favorite.
In the years since its launch, the brand’s also popped up on celebrities outside of DeSorbo’s inner circle, too. In addition to Kourtney Kardashian — who starred in a joint Daphne and Lemme campaign this spring — Jennifer Garner has posted wearing the Golden Night Sweatshirt and matching Golden Night Short.
“Obviously ’13 Going On 30′ was my childhood, so that was huge,” DeSorbo told us.
But at the end of the day, her biggest brand inspiration might not be a celebrity at all — given that her ragdoll cat, Daphne, is the label’s namesake.
As for whether the feline fashionista is aware of her influence?
“You know what, at this point; I think she might,” DeSorbo said.
