Keeping up with Kendall Jenner’s skin care routine?
While the model says she’s “really particular” about what she puts on her face, Anua Azelaic Acid 10 Hyaluron Redness Soothing Serum.
“It is my holy grail,” she said while holding up the bottle in a recent Instagram video announcing her role as Anua’s first-ever global brand ambassador.
“It helped so much with calming my skin and clearing my breakouts,” she added of the formula.

Featuring both azelaic and hyaluronic acids, the serum is designed to help soothe skin while addressing redness, dark spots and uneven texture.
It gets great reviews on Amazon, with customers calling it everything from “totally worth it” to a “game changer for sensitive skin.”
It’s not the only Anua product in Jenner’s arsenal; she first tried the Double Cleansing Duo, which includes both oil and foaming cleansers that promise to remove makeup, reduce excess sebum, gently exfoliate and refine the look of pores.

“It changed my skin,” she said in a press release, declaring herself a “big fan” of the products.
She also spritzed on the brand’s PDRN Collagen Glow Facial Serum Spray in the campaign, showing off the results and raving, “Look at this glow!”

PDRN, an ingredient derived from salmon DNA, has become one of the hottest skin care ingredients as of late — and Anua’s formula combines it with hyaluronic acid for an extra-hydrated “glass skin” look.

“I just find that it really smooths [and] plumps,” she said of PDRN’s powers.