Meghan Markle has changed her tune.
One decade after the Duchess of Sussex took aim at “obnoxious” companies selling $100 candles, her As Ever company is doing the same.
As the brand’s Signature Scent Collection set retails for $256, footage has resurfaced of Markle, 44, at a 2016 event.
“There are no $100 candles on my site,” the “Suits” alum said at the time, while promoting her then-blog, The Tig. “That’s so obnoxious.
“I just want things on there that you can have,” the actress continued. “And I want people who understand that ethos.”
She noted, “I’ve always crafted [The Tig] as ‘aspirational girl next door.’ Like, you can aspire for it but totally attain it too.”
Markle’s $256 set includes four candles and a box of matches, while her two-candle sets sell for $128.
Individual 8.5 ounce candles are $64 each — and their names are sweet nods to Markle and Prince Harry’s kids, Prince Archie and Princess Lilibet.
No. 506 is for the couple’s 7-year-old son’s May 6 birthdate, while No. 604 is for their 4-year-old daughter’s June 4 arrival.
The “Deal or No Deal” alum’s other products include jam, honeycomb, tea and wine.
Markle launched her brand in 2025, eight years after shutting down her blog.
She re-joined Instagram in tandem, also featuring As Ever’s wares on her Netflix show, “With Love, Meghan.”
The series ended last year after two seasons and a Christmas special, with Netflix announcing the end of their partnership in March.
At the time, the streaming platform claimed that it “was always intended” that Markle would “continue growing the brand” to “take it into its next chapter independently.”
The statement read, “We look forward to celebrating how she continues to bring joy to households around the world.”
