Eat your heart out, Scott Disick.
Kim Kardashian tapped the entrepreneur’s ex Amelia Gray for her latest Skims campaign, making the model the face of the new Ultimate T-Shirt Bra — a “lighter than ever” take on one of its best sellers.
Despite the lack of padding, the brand promises the lightly lined style delivers the “same boob-job worthy look” of its fan-favorite Ultimate Push-Up Bra.
Like the original, the new T-shirt bra features a concealed underwire for a smooth, seamless look.
For the accompanying ads, Lisa Rinna’s younger daughter paired Skims’ latest launch with unbuttoned jeans and no top — but as its name suggest, it’d pair perfectly with the fitted tee of your choice.
Like most Skims products, the design comes in six neutral shades — three of which Gray modeled for the shoot.
When the brand first dropped the classic Ultimate Push-Up Bra back in 2023, it billed it as a “total breast transformation” and an effort to “completely reinvent the traditional push-up bra.”
“It’s not shelflike and it doesn’t feel bulky,” Style & Shopping Director Elana Fishman said. “I was envisioning more of an ah-ooh-ga effect, super dramatic and in-your-face, but it’s a pretty natural look.”
Features reporter Asia Grace added, “It feels good on my body, it feels good to the touch, so no complaints here.”
With the new bra out just in time for sweaty summer days, perhaps we’ll need to make space in our drawers.
