Two top-performing Nigerian distributors, accompanied by a Brand Manager, have returned from an all-expense-paid luxury trip to France organised by renowned champagne house Laurent-Perrier in recognition of their exceptional performance.
The experience gave the guests an immersive introduction to the heritage and craftsmanship behind one of the world’s most celebrated champagne brands, with visits to Laurent-Perrier’s vineyards and historic champagne cellars forming a major part of the trip.
During the visit, the group toured the vineyards, explored the production process behind the brand’s champagne range, and participated in guided tasting sessions that showcased the full collection.
Ekulo International, the sole distributor of Laurent-Perrier in Nigeria, played a central role in driving the initiative through targeted customer-focused promotions aimed at boosting sales and rewarding outstanding distributor performance.
The campaign encouraged strong participation from customers and trade partners and was also designed to strengthen Laurent-Perrier’s visibility and market presence within Nigeria.
Beyond the winery experience, the guests were treated to premium hospitality throughout the trip, including gourmet dining, spa sessions, curated gifts, and unlimited champagne, reflecting the brand’s emphasis on appreciation, luxury, and long-term partnership building.
The trip also included a visit to Paris, where the group explored some of the French capital’s renowned cultural and tourist attractions, bringing the experience to a memorable close.
The initiative highlighted the role of recognition and reward in motivating performance while reinforcing Laurent-Perrier’s positioning as a brand associated with excellence, prestige, and celebration.
For the participants, the journey represented more than a business incentive, combining luxury, culture, and appreciation in what was described as a truly premium experience.
