Image Credits: Imago Images
Bayern Munich have experienced a remarkable surge in momentum following the arrival of Luis Díaz, with reports highlighting a staggering 400% increase in key metrics since his transfer, underlining the immediate impact of the Colombian winger.
Luis Díaz left Liverpool in the summer of 2025 for Bayern Munich in a deal worth approximately £66 million, and the debate about whether that was the right call has not gone away among supporters at Anfield.
Díaz had spent three seasons on Merseyside, making 148 appearances, scoring 41 goals, and contributing around 15 assists.
He arrived mid-season in January 2022 and immediately transformed Jurgen Klopp’s attack, helping the club win the FA Cup and EFL Cup that same year.
He added another EFL Cup in 2024 and, in his final season under Arne Slot, was moved into a more central attacking role that produced his best goalscoring return for the club.
Liverpool won the Premier League in 2024-25, and Díaz was part of it.
The club used the money from his sale, combined with funds from Darwin Nunez’s departure, to bring in Florian Wirtz, Alexander Isak, and Hugo Ekitike.
The logic was sound on paper, but what has happened since has made it a difficult conversation.
At Bayern, Díaz has reached a level that even his most optimistic Liverpool supporters might not have predicted.
Across all competitions this season, he has made 42 appearances, scored 24 goals, and registered 15 assists — 39 goal involvements in total, approaching one per game.
In the Bundesliga alone, he has 15 goals and 11 assists, carrying an average FotMob rating of 7.87.
He has completed 58 successful dribbles in the league at a 50.4% success rate, ranks in the 98th percentile for goals among wingers, and has recorded 125 recoveries — a work rate that Liverpool fans will recognise immediately.
Bayern currently lead the Bundesliga by nine points, and Díaz is a central reason why.
The moment that captured Europe’s attention came in April, when he scored an 89th-minute winner against Real Madrid at the Bernabéu to send Bayern into the Champions League semi-finals.
The on-pitch numbers are one thing, but the story coming out of Germany is about something bigger than football statistics.
Abendzeitung journalist Kilian Kreitmair, reported that Bayern Munich have seen a staggering 400% increase in shirt orders from Colombia since the transfer of Luis Díaz.
Visitor numbers to the club’s online shop in the country have risen by 200%, and Colombia is now FC Bayern’s fastest-growing market anywhere in the world.
The scale of that figure speaks to what Díaz means beyond football.
Bayern have recognised the commercial opportunity and are leveraging it directly, using Díaz as a brand ambassador with a particular focus on their Spanish-speaking channels.
The shirt sales have placed him among the top five Bayern players globally this season in terms of commercial popularity, sitting alongside figures like Manuel Neuer and Harry Kane in that regard.
For Liverpool, there is a complicated feeling attached to all of this.
The transfer made financial sense at the time, and the club reinvested wisely.
But watching a player hit the peak of his career elsewhere, while simultaneously dragging an entire nation toward a new club, is a reminder that the best transfers are not always the ones you make.
Sometimes they are the ones you choose not to.
Díaz left Anfield as a certified hero.
At 29, he is now making the case that the best chapter of his career is the one being written in Munich.
