June 23, 2026
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Suns out, sales out.

With Amazon Prime Day running June 23-26, countless beauty buys are majorly marked down — including Loving Tan, one of the stars’ go-to self-tanner brands.

While everyone from Sydney Sweeney to Zara Larsson has used its products before red carpets over the years, Bethenny Frankel just might be the brand’s most passionate famous fan.

She used the 20%-off 2-Hour Express Self Tanning Mousse to get ready for the Sports Illustrated Swimsuit show this spring, before strutting her stuff in four different skin-baring swim styles.

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Loving Tan 2 HR Express Self-Tanning Mousse.
Loving Tan

“When she saw the final result, she was obsessed and felt runway-ready!” the pros added.

The “Just B” host also used the brand’s spray tanning products before her Sports Illustrated Swimsuit shoot earlier this year, in addition to giving its 10-Minute Express Smoothing Body Mask a coveted shout-out on her social media channels.

“I love a self-tanner that’s actually foolproof — and this is the one,” she wrote on Instagram, adding that it “doesn’t look orange or smell like a hot dog.”


Bethenny Frankel posing in a red swimsuit at the Sports Illustrated Swimsuit Runway Show.
Frankel used the brand for multiple Sports Illustrated-related photoshoots. Getty Images for Sports Illustrated

Her “The List” account also posted about the product multiple times earlier this month, saying it’s “viral for a reason” and that it “sounds too good to be true but it works.”

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Loving Tan 10 Min Express Self-Tanning Smoothing Body Mask in a tube and box.
Loving Tan

While the 10-minute mask is sadly excluded from this year’s Prime Day deals, we also found plenty more of Frankel’s favorites on sale — from her drugstore beauty must-haves to the “most insane” bodysuit she bought multiples of.

Just be sure to shop fast, as these deals will fly by just as fast as a sunny summer day. (For more shopping inspiration, be sure to check out our continuously updated guide to the best beauty deals, too.)


This year, Amazon Prime Day runs across four days, from Tuesday, June 23 at 3 a.m. ET through Saturday, June 27 at 3 a.m. ET.

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Prime Day is Amazon’s premiere sale event, meaning it’s a member-exclusive. You can get a 30-day free trial to enjoy Prime Day savings (plus all the benefits of the subscription) with no strings attached.

Unlike previous years, this year Prime Day is pushed up to June. With that change, Amazon is also introducing several new incentives sweepstakes, opportunities to win gift cards, exclusive travel deals and even more, even bigger Prime Day deals.

From deal-hunting on Amazon sales for years, we know the sale is the perfect time to save on top-rated tech like Apple AirPods, restock your favorite beauty and skincare, peruse accessories like jewelry and handbags, and comb through all of Amazon’s best-sellers for steep discounts.



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