June 23, 2026
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Want to follow in stars’ stylish footsteps?

From Pamela Anderson to Oprah to Katie Holmes, celebrities can’t stop wearing Vivaia’s comfy-yet-chic footwear. And with Amazon Prime Day finally here, the brand’s designs are all up to 30% off — including Holmes’ exact Margot Mary Jane 3.0 shoes.

The effortlessly cool star paired hers with a breezy summer-ready outfit a few months ago, while buying flowers in LA.

A pair of beige knitted ballet flats with brown soles.
Vivaia

She’s not the only A-lister who loves the Margot line, however, as Aubrey Plaza, Selena Gomez and Pamela Anderson have all stepped out in variations of the Mary Jane version of the comfort-focused flats in recent months.

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The style comes in a range of colors, ranging from floral mesh to solid neutral colors to a trendy netted version.

Pair of beige knit Mary Jane flats with buckled straps.
Vivaia

Also among the brand’s most celebrity-adored styles? The Vivaia Yancy Sneakerinaseen on Bella Hadid — and the Christina Sneakerina, which Julia Roberts wore not once but twice at the Cannes Film Festival last year.

A pair of white sneakers with textured fabric, suede toe caps, and gum soles.
Vivaia

Pair of pink satin sneakers with ribbon laces and suede accents.
Vivaia

“The shoes have a barefoot-feel technology that’s super comfortable,” Radol added. “The satin fabric and pseudo-sporty design give a playful yet chic look to even all-black outfits.”

Below, shop a few additional Vivaia deals worth adding to cart. (And while you’re at it, check out our bigger roundups of the most stylish savings and best beauty deals on the site.)

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Pair of red VIVAIA slingback kitten heel pumps.
Vivaia

Queen Latifah wore these red hot heels on the red carpet earlier this year, while Lola Tung donned them in black during the “Summer I Turned Pretty” press tour.


Pair of cream and beige criss-cross strap platform sandals.
Vivaia

In addition to heels and flats, the brand also makes comfort-focused sandals like this platform design.


Pair of white knit sneakers with brown laces and soles.
Vivaia

True to the name, these breathable mesh sneakers are designed for “cloud-like” comfort.


A pair of black woven loafers with gold hardware on the straps and thick lug soles.
Vivaia

Get a step ahead on fall shopping while these chic loafers are on sale.



This year, Amazon Prime Day runs across four days, from Tuesday, June 23 at 3 a.m. ET through Saturday, June 27 at 3 a.m. ET.

Prime Day is Amazon’s premiere sale event, meaning it’s a member-exclusive. You can get a 30-day free trial to enjoy Prime Day savings (plus all the benefits of the subscription) with no strings attached.

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Unlike previous years, this year Prime Day is pushed up to June. With that change, Amazon is also introducing several new incentives sweepstakes, opportunities to win gift cards, exclusive travel deals and even more, even bigger Prime Day deals.

From deal-hunting on Amazon sales for years, we know the sale is the perfect time to save on top-rated tech like Apple AirPods, restock your favorite beauty and skincare, peruse accessories like jewelry and handbags, and comb through all of Amazon’s best-sellers for steep discounts.



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