July 8, 2026
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Days after attending Taylor Swift and Travis Kelce’s wedding, Selena Gomez is dropping “something new.”

The superstar launched Rare Beauty Soft Pinch Lip Oil Stick on Tuesday, following a week of cryptic Instagram posts teasing the fresh release.

“It’s basically a lip oil, gloss, and lipstick in one,” she wrote on Instagram, alongside a selfie using the coral-pink shade Wish.

An image collage containing 2 images, Image 1 shows Rare Beauty Soft Pinch Tinted Lip Oil with eight swatches of different shades labeled Bloom, Fortune, Dream, Success, Wish, Muse, Embrace, and Journey, Image 2 shows Rare Beauty Soft Pinch Tinted Lip Oil with eight swatches of different shades labeled Bloom, Fortune, Dream, Success, Wish, Muse, Embrace, and Journey
Sephora

Unlike the brand’s best-selling Tinted Lip Oil, the new version has a subtle apple scent and comes in a travel-ready stick for easier, more mess-free application.

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Selena Gomez holding up a Rare Beauty lip oil in the shade "Wish."
The beauty mogul also snapped a selfie holding up her new launch in the shade Wish. Instagram/Selena Gomez

Assortment of Rare Beauty lip oils in various shades.
Gomez shared a pic of her full lip oil stash on Instagram. Instagram/Selena Gomez
Rare Beauty lip liner in a dusty rose shade, with a swatch of the color behind it.
Sephora

The brand promises one swipe will provide a tint that lasts for eight hours, along with a boost of hydration for soft and smooth (but not sticky) lips.

While Gomez seems partial to Wish, the product also comes in seven other shades ranging from a deep cool brown to mauve and red-orange.

Rare Beauty also dropped five new shades of its Kind Words Matte Lip Liner — perfect for mixing and matching with the lip oil stick to find your new go-to lip combo.

In addition to the Soft Pinch Liquid Blush, the brand’s undeniable hero product, we were impressed by the Rare Eau de Parfum.

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Now, we’re making room in our beauty bags for the company’s latest launch.



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